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What is perceived risk and how does it affect consumer behavior?
Temperature Rises
Temperature rises refer to the increase in the thermal energy of a system, which can result in changes in physical state, reaction rates, and physical properties.
Activation Energy Barrier
The minimum energy required for the reactants to undergo a chemical reaction and form products.
Particle Collision
An event where two or more particles come into contact with enough energy to cause a reaction or exchange of properties.
Successful Collisions
Interactions between reactant particles that result in a chemical reaction, dependent on factors like orientation and energy.
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