An Ad Shows a Group of Friends,all Attractive,having a Good

question 82

Multiple Choice

An ad shows a group of friends,all attractive,having a good time and drinking Boar's Head Cola.How can this ad influence positive attitudes toward the drink?

• A) It influences through cognitive processes.
• B) It makes an ad likeable, and this effect transfers to the soft drink in the ad.
• C) The picture stimulates thinking about the persuasive arguments in the ad.
• D) The picture is a cue that induces thirst.
• E) The ad uses incidental learning to inform consumers.

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Definitions:

Dopamine

A neurotransmitter and a hormone that serves many functions in the body. As a neurotransmitter, it is involved in several brain processes, including reward systems. Low levels of dopamine production are associated with Parkinson’s disease.

Lifespan

The duration of time an individual lives, from birth to death, taking into consideration the developmental stages and transitions faced over the years.

Neurons

The building blocks of the brain, these nerve cells are specialized for the transmission of electrical impulses.

Adolescence

A developmental stage between childhood and adulthood, marked by physical, psychological, and social changes, typically occurring between ages 12 and 18.