A New Store in Town Is Creating a Series of Radio

question 73

Multiple Choice

A new store in town is creating a series of radio ads and they are currently choosing a spokesperson.To best evoke positive ad and brand attitudes,what type of voice quality should this spokesperson possess?

• A) High-pitched and fast-paced.
• B) High-pitched and slow-paced.
• C) Low-pitched and fast-paced.
• D) Low-pitched and slow-paced.
• E) The voice quality of a spokesperson has no effect on consumers' perceptions.

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Definitions:

Competitive Behavior

Actions taken by companies aimed at gaining an advantage over their rivals in the market, often through price adjustments, product innovations, and marketing strategies.

Marginal Cost

The added cost of producing one additional unit of a product or service.

Value Meal

A marketing strategy that bundles meal components at a reduced price compared to purchasing them separately.