A Series of Ads for Taster's Choice Coffee Showed the Developing

question 69

Multiple Choice

A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals,Sharon and Tony.This ad campaign is a classic example of

• A) using similar sources to generate self-relevance.
• B) dramas drawing the consumer into the action and increasing attention.
• C) the use of a series of fear appeals.
• D) cognitive appeals.
• E) infomercials.

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Definitions:

Sensory Control

The regulation or management of sensory input to alter perception, behavior, or physiological responses.

Reward Circuits

Neural pathways in the brain that regulate the motivation and pleasure response, critical in learning and addiction.

Pure Enjoyment

The experience of pleasure or satisfaction obtained without any ulterior motive or external incentive.

Desire

A strong feeling of wanting to have something or wishing for something to happen.