Food and Beverage Marketers Often Try to Monitor Consumers' Tastes

question 54

Multiple Choice

Food and beverage marketers often try to monitor consumers' tastes through

• A) taste tests.
• B) psychographic profile analysis.
• C) physiological tests.
• D) demographic profile analysis.
• E) family profile analysis.

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Definitions:

Variance

A measure of the dispersion of a set of data points around their mean, indicating how widely the data values are spread out.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Contingency Tables

Statistical tables used to display and analyze the relationship between two or more categorical variables.

Generalizations

Statements or conclusions that are made based on specific cases or evidence but are applied more broadly to larger groups or situations.