Examlex
Research indicates that ad messages with information about product function can provoke thinking about the product and stimulate positive product attitudes.
Price
The amount of money expected, required, or given in payment for something, often determined by factors like cost, demand, and competition.
Predatory Pricing
A firm’s practice of setting a very low price for one or more of its products with the intent to drive its competition out of business; illegal under both the Sherman Antitrust Act and the Federal Trade Commission Act.
Sherman Antitrust Act
A landmark U.S. legislation passed in 1890 that prohibits monopolistic business practices.
Federal Trade Commission Act
A United States federal law established in 1914 to prevent unfair competition and deceptive practices in the marketplace.
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