Oftentimes a Very Attractive Person in an Ad Will Be

question 93

Multiple Choice

Oftentimes a very attractive person in an ad will be the focal point of attention,whereas the brand name will be relatively unnoticed.This principle of ____ suggests that marketers should want the opposite to occur.

• A) incoming perceptions
• B) stimulus perceptions
• C) incoming stimulus
• D) figure and ground
• E) perceptual stimulus

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Definitions:

Adolescents

Young people in the transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Social Comparison

The process by which individuals evaluate their own opinions, abilities, and traits by comparing themselves to others.

Perspective Taking

The ability to understand and consider the thoughts, feelings, and viewpoints of others.

Physically Handicapped

A term referring to individuals with physical disabilities that limit their activities or movements.