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Surprising Stimuli Can Affect Consumers' Processing of That Stimuli in Both

question 96

Essay

Surprising stimuli can affect consumers' processing of that stimuli in both good and bad ways.Describe two things that make a stimulus surprising and their effects on consumers.


Definitions:

General Manager

A top executive responsible for overseeing the daily operations of a business and ensuring organizational goals are met.

Sales Meeting

A gathering or conference in which participants discuss strategies, goals, and progress related to sales activities.

Target

An objective or goal that is aimed for.

Concept Of Communication

The overarching principle that encompasses various methods and processes involved in the conveyance of messages or information between individuals or groups.

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