When Betty Had a Cold,she Went to the Grocery Store

question 95

Multiple Choice

When Betty had a cold,she went to the grocery store to buy some nighttime cold medication.She saw both a national brand and the store brand on the shelf in similar green triangular bottles.Betty assumed that the medications were the same because of the similar bottles,so bought the less expensive store brand.When she used it that evening,she realized it was not as effective as the national brand.What perceptual organization principle played a role in Betty's choice?

• A) closure
• B) figure and ground
• C) grouping
• D) bias for the whole
• E) subliminal perception

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Definitions:

Margin Reduction

The decrease in the difference between the cost to produce a good or service and its selling price, often aiming to increase market competitiveness.

Backup Source

An alternative supplier or system used to ensure continuity in case the primary source fails or is unavailable.

Production Capacity

The maximum output that a manufacturing facility can produce under normal conditions, determined by available resources and constraints.

Overbooking Decision

A strategic choice made by companies, especially in hospitality and transportation, to sell more units than are available, based on anticipated cancellations.