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Marketers can position a company,product,brand,store,or service as different from others by creating associations that are
Maturity
Maturity is the date on which the principal amount of a bond, loan, or other financial instrument is to be repaid in full to the investor or lender.
Stated Interest Payment
The amount of interest that a bond or loan promises to pay to its holder, usually expressed as an annual percentage of the principal.
Coupon
The interest rate paid by a bond, typically expressed as an annual percentage of the bond's face value.
Income Bond
A type of debt security that only pays interest if the issuer has sufficient earnings.
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