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Competitive positioning is often made at the
Standard Normal Curve
A type of normal distribution that has a mean of 0 and a standard deviation of 1, represented graphically as a bell-shaped curve.
Area
A measure of the extent of a surface or shape, expressed in square units.
Z-score
An indicator that shows the number of standard deviations a particular value is away from the average.
Standard Normal Curve
A symmetric bell-shaped curve that represents the distribution of a standardized variable, with a mean of 0 and a standard deviation of 1.
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