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Competitive Positioning Is Often Made at the

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Competitive positioning is often made at the


Definitions:

Standard Normal Curve

A type of normal distribution that has a mean of 0 and a standard deviation of 1, represented graphically as a bell-shaped curve.

Area

A measure of the extent of a surface or shape, expressed in square units.

Z-score

An indicator that shows the number of standard deviations a particular value is away from the average.

Standard Normal Curve

A symmetric bell-shaped curve that represents the distribution of a standardized variable, with a mean of 0 and a standard deviation of 1.

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