Ford Recently Sold the Rights to Use the Mustang Brand

question 18

Multiple Choice

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of

• A) co-branding.
• B) product extension.
• C) franchising.
• D) joint ventureship.
• E) licensing.

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Definitions:

Journalize

The process of recording transactions into the accounting journal as part of the accounting record-keeping system.

Racial Minority Representation

The presence and involvement of individuals from racial minority groups in various sectors such as politics, media, and education, ensuring diversity and equity.

Fictional Television Roles

Characters in television shows that are made up and not based on real people, created for entertainment or to convey specific themes or messages.