Scratch-And-Sniff Ads Are an Example of Attempts by Marketers to ____

question 79

Multiple Choice

Scratch-and-sniff ads are an example of attempts by marketers to ____ consumers.

• A) increase the support arguments of
• B) increase the involvement of
• C) simplify processing by
• D) decrease the effect of
• E) generate more complex category-based processing in

---

Definitions:

Attraction-Similarity Hypothesis

A theory suggesting that people are attracted to others who are similar to themselves in terms of attitudes, values, and interests.

Altruism

The practice of selflessly caring for the welfare of others, often at a cost to oneself.

Fundamental Attribution Error

The assumption that others act predominantly on the basis of their dispositions, even when there is evidence suggesting the importance of their situations.

Dispositions

Inherent qualities of mind and character that influence an individual's habitual responses and behavior.