When the Goal Is to Appeal to a Broad Segment

question 69

Multiple Choice

When the goal is to appeal to a broad segment of consumers,one strategy is for a company entering a product category to

• A) position the brand separately from the other brands.
• B) position the brand close to the category prototype.
• C) increase the number of associations with the product category.
• D) change the brand name.
• E) create an entirely new set of associations for the brand.

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Definitions:

Histogram

A histogram is a graphical representation used in statistics to show the distribution of numerical data, where the data is divided into bins or intervals.

Histogram

A visual chart that categorizes a collection of data points into ranges defined by the user.

Building/Construction

The process of constructing or assembling infrastructure, buildings, or other physical structures, encompassing planning, design, and management.

Architecture

The art and science of designing and constructing buildings and other physical structures.