Central-Route Processing Is Best Described as

question 31

Multiple Choice

Central-route processing is best described as

• A) the processing of information directly from the source, or centrally, rather than indirectly from secondary sources.
• B) processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message.
• C) message processing that is not elaborated, but is simply remembered in a direct or central way from the source.
• D) message processing that is not based on important issues, but on those that have achieved a temporary importance or "centrality" to an individual's life.
• E) the associations that are central to the schema in consumers' knowledge structures.

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Definitions:

Masseter

A facial muscle that plays a major role in the chewing of solid foods, connecting the jawbone to the cheekbone.

Digastric

A small muscle located under the jaw that plays a role in the opening of the mouth and the depression of the mandible.

Gastrocnemius

A large muscle located in the back part of the lower leg, forming part of the calf and responsible for flexing the foot and bending the knee.

Orbicularis Oculi

A circular muscle around the eye socket that allows for the closing of the eyes.