Research Has Suggested That When Consumers Are Using Central Route

question 30

Multiple Choice

Research has suggested that when consumers are using central route processing,attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category.This effect has been called the

• A) elaboration likelihood effect.
• B) match-up hypothesis.
• C) elaboration dimension.
• D) attractiveness effect.
• E) source effect.

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Definitions:

Grandfather Clause

Loophole created by southern disenfranchising legislatures of the 1890s for illiterate white males whose grandfathers had been eligible to vote before the Civil War.

Albion W. Tourgée

A 19th-century American lawyer, judge, and author known for his efforts in civil rights, especially in advocating for African American rights during the Reconstruction era.

Fourteenth Amendment

An amendment to the US Constitution, granting citizenship to all persons born or naturalized in the United States, including former slaves, and guaranteeing all citizens equal protection of the laws.

Supreme Court

The highest judicial court in a country or state, in the United States, it is the ultimate arbiter of the constitutionality of laws.