Peripheral-Route Processing Is Used to Describe Attitude Formation and Change

question 52

Multiple Choice

Peripheral-route processing is used to describe attitude formation and change processes when consumer

• A) elaboration is likely to be high.
• B) effort is likely to be low
• C) effort is likely to be high.
• D) involvement is high.
• E) motivation is high.

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Definitions:

Subliminal Sensation

A perceptual experience that occurs below the threshold of conscious awareness.

Context Effects

Refers to how the context or environment in which information is presented affects an individual's perception or understanding of that information.

Masking Stimuli

External stimuli that interfere with the perception of other stimuli, making them less likely to be noticed.

Subliminal Stimulation

The process of receiving messages or stimuli below the threshold of conscious awareness.