There Is Some Evidence That If We See an Advertisement

question 53

Multiple Choice

There is some evidence that if we see an advertisement we like,our overall ____ will influence our brand attitudes and behavior.

• A) brand image
• B) brand awareness of the ad
• C) attitude toward the ad
• D) elaboration likelihood
• E) awareness of the ad

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Definitions:

Person-Role Conflict

A situation where an individual's personal values, beliefs, or behaviors are in conflict with the expectations of their role.

Role Ambiguity

The uncertainty or lack of clarity about the expectations, responsibilities, or objectives associated with a job role.

Intersender Role Conflict

A situation where an individual receives contradictory demands or expectations from multiple supervisors or sources, leading to conflict.

Role Dynamics

The study of how roles evolve, intersect, and interact within social and organizational contexts, impacting individual behaviors and group outcomes.