Under Peripheral-Route Processing,consumers' Attitudes Are Based on

question 84

Multiple Choice

Under peripheral-route processing,consumers' attitudes are based on

• A) secondary sources.
• B) high consumer effort and thus are not encoded directly from the message.
• C) images that are taken not from direct sight but from our peripheral vision.
• D) superficial cues within the message.
• E) our senses of smell and taste, not sight.

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Definitions:

Break-Even Default Rate

The default rate at which the expected return from a loan equals the cost of the loan, resulting in no profit or loss.

Net 30 Credit Policy

A specific credit term where customers are given 30 days to pay the invoice in full, widely used in business transactions to manage cash flow.

Monthly Interest Rate

The interest rate expressed as a monthly percentage, determining the amount of interest charged or earned per month.

Credit Policy

A set of guidelines that a company follows to determine credit limits and terms for customers, aiming to manage risk and promote sales.