If Consumers Hold an Existing Attitude with Confidence,credible Sources Will

question 26

Multiple Choice

If consumers hold an existing attitude with confidence,credible sources will

• A) have greater impact.
• B) affect emotions but not cognitions.
• C) have less impact.
• D) affect cognitions but not emotions.
• E) have a boomerang effect.

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Definitions:

Bank Capital

The resources a bank’s owners have put into the institution

Total Assets

The sum of all monetary values of everything a company owns, including cash, investments, property, and other resources, reflected on its balance sheet.

Reserve Requirements

The fraction of deposits that banks are required by law to keep on hand or with the central bank as a safeguard against bank runs.

Money Multiplier

A factor that quantifies the amount of money that banks generate with each unit of reserves.