According to the ____,A Marketing Communication Such as an Ad

question 43

Multiple Choice

According to the ____,a marketing communication such as an ad discouraging consumers from drinking and driving,that depicts a fatal consequence of the behavior may be ineffective at changing consumers' attitudes or behavior.

• A) Cognitive Response Theory
• B) Theory of Reasoned Action
• C) Theory of Planned Behavior
• D) Terror Management Theory
• E) Elaboration Likelihood Model

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Definitions:

Equity Theory

A concept in social psychology that posits individuals assess their relationships by analyzing the balance between their inputs (such as effort, time, money) and the outcomes (rewards, recognition) they receive, compared to others.

Tragedy of the Commons

Describes a situation where individual users, acting independently according to their own self-interest, deplete or spoil shared resources, leading to long-term consequences for the whole group.

Commons Dilemma

A situation where individual users of a shared resource act independently according to their own self-interest and deplete or spoil the resource through their collective action.

Pro-environment Behavior

Actions taken by an individual or group aimed at protecting or improving the natural environment.