Research Has Identified Three Major Sources That Can Lead to a Positive

question 8

Short Answer

Research has identified three major sources that can lead to a positive attitude toward an ad.What are these sources?

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Definitions:

Vague

Lacking clearness or definiteness; difficult to understand or grasp due to being indistinct or unclear.

Discriminatory Sentence

A judgment or statement in a legal context that unfairly disadvantages an individual or group based on characteristics like race, gender, or age.

Effective Message

Communication that is clear, persuasive, and achieves its intended purpose or outcome with the target audience.

Audience

A group of viewers, readers, or listeners whom a particular piece of communication is aimed at.