Central-Route Processing Describes

question 59

Multiple Choice

Central-route processing describes

• A) attitude formation and change processes when consumer processing effort is high.
• B) the superficial analysis and processing of a message.
• C) a more direct processing of a message that encodes information directly from the source rather than indirectly from secondary sources.
• D) attitude change when MAO is low.
• E) how message processing is not elaborated, but is simply remembered in a direct or central way from the source.

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Definitions:

Autonomic Arousal

The activation of the autonomic nervous system, responsible for involuntary physiological responses to stimuli.

Conscious Experience

The awareness of internal or external existence, including thoughts, feelings, and perceptions.

James-Lange Theory

The James-Lange Theory proposes that emotions result from the interpretation of bodily responses to external stimuli, before the emotion is experienced.

Conscious Experience

The awareness of the self, one's thoughts, and the environment, forming the basis of subjectivity and personal experience.