With ____,Advertisers Explicitly Name a Competitor or Set of Competitors

question 49

Multiple Choice

With ____,advertisers explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit.

• A) two-sided messages
• B) one-sided messages
• C) indirect comparison messages
• D) direct comparisons
• E) source derogations

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Definitions:

Disparity

The condition or fact of being unequal or different; in social sciences, it often refers to inequality in opportunities and treatment among groups of people.

Retinas

The thin layer of tissue at the back of the eye where light is converted into neural signals sent to the brain.

Gestalt Principle

Psychological concepts that describe how humans tend to organize visual elements into groups or unified wholes when perceiving objects.

Proximity

A principle of perception that elements close to each other tend to be perceived as a group.