Casey Thought That the Salesman Was Charming; He Reminded Her

question 14

Multiple Choice

Casey thought that the salesman was charming; he reminded her of her father.She bought a digital camera based on his recommendations.This is an example of

• A) high-pressure sales tactics.
• B) positioning of a customer familiarity.
• C) strategic modeling.
• D) customer paring of information cognitively.
• E) source attractiveness influencing customer attitudes.

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Definitions:

Doula

An experienced mentor who furnishes emotional support and information for a woman during labor.

Emotional Support

Assistance provided through empathy, concern, and understanding to help individuals cope with stress or emotional distress.

Labor

The physical or mental effort expended in the production of goods and services, or the workforce collectively involved in this process.

Experienced Helper

An individual who has gained a significant amount of knowledge and skills through working in a role that supports others, often in a counseling or caregiving context.