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A Consumer May Have a Bad Experience with a Product

question 67

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A consumer may have a bad experience with a product or service and decide not to purchase it again.In operant conditioning terms,this is known as


Definitions:

Controlled

An experiment or situation where variables are manipulated or regulated deliberately to test causality or assess outcomes.

Heider's

Fritz Heider's attribution theory focuses on how people interpret events and relate them to their thinking and behavior.

Balance Theory

A psychological theory proposing that individuals strive for psychological consistency in their relationships and beliefs, leading them to change attitudes or relationships to maintain balance.

Relationships

Connections or associations between people, based on kinship, love, solidarity, professional interactions, or other social commitments.

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