According to the ____,A Marketing Communication Such as an Ad

question 43

Multiple Choice

According to the ____,a marketing communication such as an ad discouraging consumers from drinking and driving,that depicts a fatal consequence of the behavior may be ineffective at changing consumers' attitudes or behavior.

• A) Cognitive Response Theory
• B) Theory of Reasoned Action
• C) Theory of Planned Behavior
• D) Terror Management Theory
• E) Elaboration Likelihood Model

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Definitions:

Performing

The act of fulfilling a command, duty, or role as required or agreed.

Commercially Impracticable

This term refers to situations where fulfilling a contractual obligation has become excessively burdensome or impossible due to unforeseen events, making performance “commercially impracticable.”

Foreseeable

The quality of being able to predict or anticipate an event as likely to happen based on available information.

Performing

The act of carrying out or accomplishing tasks, actions, or performances as required or expected.