Peripheral Routes to Persuasion Are So Named Because

question 88

Multiple Choice

Peripheral routes to persuasion are so named because

• A) consumers' attitudes are not based on detailed examination of the message.
• B) information in the messages comes directly from a secondary source.
• C) information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
• D) information in the message is primarily cognitive.
• E) consumers must be persuaded over the long term, rather than directly in the short term.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, often leading to an alteration in one's beliefs to reduce the discomfort.

Jetta

A compact car model produced by the German automobile manufacturer Volkswagen.

Anger-Frustration

An emotional response triggered by perceived opposition, threats, or injustice, leading to feelings of irritability and displeasure.

Attitude Toward

An individual's positive or negative feelings, beliefs, and predispositions towards an object, person, or issue.