A Consumer Sees a Television Ad for Athletic Shoes with a Famous

question 68

Multiple Choice

A consumer sees a television ad for athletic shoes with a famous basketball player and thinks,"This must be a good product if he is endorsing it because he is an expert on basketball." This is an example of a(n)

• A) persuasive speaker.
• B) memorable source aiding in encoding associations about the product.
• C) credible source used to make an inference about the product.
• D) attractive source aiding in raising the attention levels of the viewer.
• E) focus on the central arguments in persuasion.

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Definitions:

New Year Cards

Greeting cards sent to friends and family to celebrate the beginning of the new year, often featuring wishes for health and happiness.

Taboos

Are the strongest norms. When someone violates a taboo, it causes revulsion in the community and punishment is severe.

Beliefs

Are cultural statements that define what community members consider real.

Norms

Socially accepted rules or standards that govern behavior within a group or society, shaping expectations and interactions.