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Equity theory deals with placing blame when something goes wrong with a product or service.
Stimulus
Any event or situation that evokes a response from an organism.
Rote Repetition
A memorization technique based on the repeated reading or recitation of material.
State-dependent Memory
State-dependent memory is the phenomenon where information learned in a particular state of mind (e.g., emotional or physical) is more easily recalled when in the same state.
Emotional State
A complex experience of consciousness, bodily sensation, and behavior that reflects the personal significance of a thing, an event, or a state of affairs.
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