Self-Referencing in Ads Tries to Induce Consumers to

question 56

Multiple Choice

Self-referencing in ads tries to induce consumers to

• A) think more about themselves, thereby heightening needs for self gratification.
• B) vicariously experience something new.
• C) relate the message to their own experience or self-image.
• D) think about the sponsor as a friend.
• E) become emotionally distant from the message, thus eliciting cognitions.

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Definitions:

Sterile Needle

A needle that has been treated to destroy all forms of microbial life, used to prevent infection during medical procedures.

Moist Heat

A method of applying heat to the body or for cooking that involves the use of water or steam to transfer heat more effectively than dry heat.

Figure-eight Bandage

A bandaging technique used to provide support and limit movement, usually around joints, by overlapping the bandage in the shape of an "8".

Immobilize

To keep out of action or circulation; make stationary.