The Same Ad for Bmarts,"the Low Price Leader," That Was

question 101

Multiple Choice

The same ad for Bmarts,"the low price leader," that was played repeatedly led Jon to believe that this store had lower prices even though he did not really pay much attention to the ad.This is an example of repetition leading consumers to

• A) process the information without wearout.
• B) feel strongly about the central arguments in an ad.
• C) acquire basic knowledge about features or benefits.
• D) feel a sense of mystery about the sponsor of an ad.
• E) feel strongly about the peripheral arguments in an ad.

---

Definitions:

Followers Respect

The admiration and esteem that followers have for their leader, often based on the leader's qualities, actions, and integrity.

Reevaluate Perspectives

The process of reassessing and potentially altering one’s viewpoints or beliefs based on new information or changes in context.

Inspirational Motivation

The ability to inspire and motivate individuals or teams to achieve high levels of performance and commitment through a compelling vision of the future.

Transformational Leader

A type of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration and executing the change in tandem with committed members of the group.