Consumers Are Using ____ When They Form Beliefs Based on the Number

question 100

Multiple Choice

Consumers are using ____ when they form beliefs based on the number of supporting and counterarguments.

• A) the frequency heuristic
• B) Rob's repetition rule of thumb
• C) the mere exposure effect
• D) Weber's law
• E) the recirculation heuristic

---

Definitions:

Pass-Through Taxation

A tax treatment applied to certain business entities where profits are taxed only once, directly through the owners’ personal income, avoiding corporate income tax.

Entrepreneurship

The process of designing, launching, and running a new business or startup.

Expected Future Cash Flows

The projected amount of money a company expects to receive and pay out over future periods.

Risk

The exposure to potential financial loss or gain, often measured by the variability of returns.