An Ad Shows a Group of Friends,all Attractive,having a Good

question 82

Multiple Choice

An ad shows a group of friends,all attractive,having a good time and drinking Boar's Head Cola.How can this ad influence positive attitudes toward the drink?

• A) It influences through cognitive processes.
• B) It makes an ad likeable, and this effect transfers to the soft drink in the ad.
• C) The picture stimulates thinking about the persuasive arguments in the ad.
• D) The picture is a cue that induces thirst.
• E) The ad uses incidental learning to inform consumers.

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Definitions:

Hypnosis

A trance-like state of heightened focus and concentration often used for therapeutic purposes, typically induced by another person.

Role-playing

The act of assuming a role different from one's own life to explore different perspectives or practice skills in a safe environment.

Dissociative Disorders

A group of mental disorders characterized by a disconnection and lack of continuity between thoughts, memories, surroundings, actions, and identity.

Abuse

The mistreatment or harm of a person or animal, often involving violence or manipulation, that can be physical, emotional, sexual, or neglectful in nature.