Design an Advertising Campaign Using Classical Conditioning to Make Consumers

question 71

Essay

Design an advertising campaign using classical conditioning to make consumers feel adventurous when they think of your brand of chewing gum.

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Definitions:

Self-centered

Characterized by a preoccupation with oneself and one’s own needs, often at the expense of others.

Carl Rogers

A founding figure in psychotherapy research and humanistic psychology, best known for developing client-centered therapy and concepts such as the actualizing tendency and conditions of worth.

Pastor

A religious leader authorized to conduct spiritual services and provide guidance within Christian churches.

Negative Self-concept

An individual's overall perception of themselves that is characterized by a lack of confidence, low self-esteem, and a generally unfavorable view of one's abilities and value.