When a Consumer Has Limited MAO to Process Marketing Communications,he/she

question 13

Multiple Choice

When a consumer has limited MAO to process marketing communications,he/she will still form attitudes through the

• A) central route to persuasion.
• B) peripheral route to persuasion.
• C) inferential route to persuasion.
• D) myopic inferences.
• E) subliminal persuasion.

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Definitions:

House's Path-Goal

A leadership theory that suggests leaders can increase subordinate satisfaction and performance by clarifying and clearing the paths to their goals, taking into account the work environment and the characteristics of the employees.

Worker Self-Confidence

The belief employees have in their own abilities to carry out tasks and achieve goals.

Substitutes for Leadership

Factors or conditions that make the direct leadership less necessary or irrelevant, such as highly routine jobs or comprehensive work processes.

Work Setting

The surroundings, both social and physical, where individuals carry out their work.