One Danger Is That If Humor Is Not Tied or Related

question 85

Multiple Choice

One danger is that if humor is not tied or related to the offering,

• A) consumers will have negative affect toward the brand.
• B) consumers' attention level will be lowered.
• C) conditioning will not occur.
• D) there will be an increase in counterarguments.
• E) consumers will only pay attention to the humor and ignore the brand.

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Definitions:

Trade-Off

A situation that involves losing one quality, quantity, or property of a set or design in return for gaining another.

Inflation

The speed at which the overall price level for goods and services increases, thereby diminishing the buying power.

Productive Capacity

The maximum output that an economy can produce without increasing inflation, given its current level of resources.

Equity

Fairness or justice in the way people are treated or the distribution of resources, often distinguished from equality by focusing on needs and outcomes.