Buick Put Out a Computer Disk with Pictures and Information

question 30

Multiple Choice

Buick put out a computer disk with pictures and information about new cars.Buick hoped that by viewing this information,consumers would realize that now might be a good time to buy a car.That is,they hoped consumers would enter into a state of

• A) problem recognition.
• B) internal search.
• C) postpurchase evaluation.
• D) information storage.
• E) behavioral intentions.

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Definitions:

CSR Programs

Corporate Social Responsibility programs, which are initiatives taken by companies to assess and take responsibility for their effects on environmental and social wellbeing.

Legal Problems

Issues or disputes requiring resolution through the legal system, often involving breaches of law or contracts.

Public Relations

The process of controlling and distributing information from a person or organization to the public in order to shape their perspective.

Economic

Pertaining to the production, consumption, and transfer of wealth in a society, often analyzed in terms of economies of scale, market trends, and financial health.