The Subset of Brands Evaluated When Making a Choice Is

question 64

Multiple Choice

The subset of brands evaluated when making a choice is known as

• A) the evaluated group.
• B) an online judgment group.
• C) the inert set.
• D) a consideration set.
• E) the favored subgroup.

---

Definitions:

Continuity Correction Factor

An adjustment made to a discrete probability distribution when approximating it by a continuous distribution.

Standard Error

The standard deviation of the sampling distribution of a statistic, most commonly of the mean.

Sample Proportion

The proportion of items in a sample that meet a specified condition, often used as an estimator of the population proportion.

Binomial Distribution

A probability distribution representing the number of successes in a fixed number of independent Bernoulli trials with the same success probability.