In Order to Maximize the Chance of Being Considered When

question 17

Multiple Choice

In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands

• A) as far away from the prototype as possible.
• B) to maximize preference dispersion.
• C) as close to the category prototype as possible.
• D) at the beginning or the end of a consideration set.
• E) near the end, but not last.

---

Definitions:

Memory

The faculty by which the mind stores and remembers information.

Interpretation

The process of assigning meaning to information, experiences, or observations, often influenced by an individual's background and beliefs.

Perception

The process of organizing, identifying, and interpreting sensory information to represent and understand the environment.

Cognitive Processes

Mental activities involved in the acquisition, storage, manipulation, and retrieval of knowledge.