With the Lexicographic Model,consumers

question 13

Multiple Choice

With the lexicographic model,consumers

• A) order attributes in terms of importance and compare the options one attribute at a time.
• B) choose the brand with the greatest number of positive features.
• C) compare brands by attribute, two at a time.
• D) immediately reject the brand or service from the consideration set.
• E) evaluate one brand at a time.

---

Definitions:

Power Distance

A cultural dimension that describes the extent to which inequality and power disparities are accepted and perpetuated within a society or organization.

Power Distance

A cultural dimension that describes the extent to which individuals in a society accept and expect that power is distributed unequally.

Leadership

The ability to guide, influence, or direct individuals or groups toward achieving set goals or objectives.

Equal Opportunity

Policies and practices that ensure all individuals have a fair chance to succeed without discrimination based on race, gender, age, and other personal characteristics.