In Their Advertising,Lexus Stressed Several Key Features,including the Quality of Construction,the

question 54

Multiple Choice

In their advertising,Lexus stressed several key features,including the quality of construction,the smoothness of ride,and the high performance of the navigation.These features are important in how consumers think about the quality of and how much they like the car.In other words,these consumers are

• A) making consumer appraisals.
• B) making judgments.
• C) retrieving information from short-term memory.
• D) retrieving information from long-term memory.
• E) making a decision.

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Definitions:

New Forms Of Technology

Innovative advancements and creations in technology that significantly alter the way individuals, businesses, and societies operate or interact.

Mass Society Theory

A sociological perspective that suggests society is integrated by a shared mass culture, often influenced by media, and marked by a loss of individuality.

Émile Durkheim

A founding figure in sociology, Durkheim is known for his exploration of social phenomena including the study of social cohesion and the role of religion in society.

Collectivity

A substantial number of people who join together on the basis of loosely defined norms.