Give an Example of the Process of Consumer Decision Making

question 53

Short Answer

Give an example of the process of consumer decision making using a brand-based compensatory model.

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Definitions:

Avoidance Training

Avoidance training is a learning process in which an individual learns to prevent the occurrence of an unpleasant or harmful stimulus by performing a specific behavior.

Classical Conditioning

A behavior acquisition technique involving continuous pairing of two stimuli; a reaction initially triggered by the second stimulus becomes triggered by the first stimulus alone over time.

Modeling

A behavioral technique in psychology that involves learning through the observation and replication of others' behaviors.

Punishment Learning

A behavior modification strategy in which the likelihood of a behavior recurring is decreased by following it with an unpleasant outcome.