All of the Following Statements Are True About Compensatory Decision-Making

question 44

Multiple Choice

All of the following statements are true about compensatory decision-making models except

• A) they are a way of quantifying mental cost benefit analysis.
• B) consumers do not formally make these ratings when making a decision.
• C) they predict a consumer's bias toward a product.
• D) they can be used to predict which brand a consumer is more likely to choose.
• E) consumers set up cutoff levels for each attribute and reject a brand if it is below the cutoff.

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Definitions:

Illegal Terms

Provisions in a contract or agreement that are not lawful or that violate legal statutes.

Pass-through Entity

A business structure where the entity itself pays no taxes on the business income, but this income is passed through to the individual owners, who pay personal income tax on it.

Taxpaying Entity

An individual, a company, or an organization that is legally obligated to pay taxes to a governmental authority.

Option of Partners

The right or ability within a partnership to make decisions or select alternatives regarding the business's operation or structure.