Consumers Might Often Not Choose to Use Compensatory Models Primarily

question 4

Multiple Choice

Consumers might often not choose to use compensatory models primarily because they

• A) result in a negativity bias in evaluations.
• B) result in a positivity bias in evaluations.
• C) are not accurate.
• D) require a significant amount of effort.
• E) do not fit with most product or service decision-making situations.