Before Deciding to Purchase a Digital Camera,Dan Imagined Himself Using

question 71

Multiple Choice

Before deciding to purchase a digital camera,Dan imagined himself using one in different contexts.This imagery would help Dan to

• A) estimate its likelihood, goodness, or badness.
• B) increase short-term memory for a product's attributes.
• C) decrease short-term memory for a product's attributes but increase it for the overall evaluation.
• D) decrease the number of associations attached to the event schema.
• E) strengthen brand associations.

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Definitions:

Self-Monitor

An individual's ability to regulate their behavior based on social cues and the reactions of others in order to achieve social appropriateness.

Reactive

Pertains to a response or change occurring as a result of an action or condition.

Nonreactive

A term used to describe a situation, measurement, or test that does not alter the behavior or response of the subject being observed.

Timid

Showing a lack of courage or confidence; easily frightened.