When MAO Is High and Consumers Are Dissatisfied,they Are More

question 29

Multiple Choice

When MAO is high and consumers are dissatisfied,they are more likely to

• A) keep quiet but not return.
• B) be upset but try the product again.
• C) not care because they already have strong positive biases.
• D) complain.
• E) not care because they are highly motivated.

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Definitions:

Accounts Receivable to Net Sales

A ratio that measures the amount of money owed to a company by its customers relative to the net sales.

Balance Sheet

A document detailing a firm's assets, liabilities, and owners' equity at a particular moment.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, revealing profit or loss.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.