Wal-Mart Launched Sam's Choice Laundry Detergent in Similar Colors to Tide.Consumers

question 11

True/False

Wal-Mart launched Sam's Choice laundry detergent in similar colors to Tide.Consumers are more likely to perceive Sam's Choice detergent to be of higher quality because it will remind them of Tide.This is an example of availability heuristic.

---

Definitions:

Pittsburgh Pirates

A professional baseball team based in Pittsburgh, Pennsylvania, known for competing in Major League Baseball (MLB) as a member of the National League (NL) Central division.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Case Study

A research method involving an up-close, in-depth, and detailed examination of a particular case within a real-world context.

Reliable

The quality of being consistently good in performance, accuracy, or dependability.