An Advertisement for "Bounty,the Quicker Picker-Upper," Is an Example of a Marketing

question 63

Multiple Choice

An advertisement for "Bounty,the quicker picker-upper," is an example of a marketing strategy appealing to consumers' use of ____ tactics.

• A) subjunctive
• B) performance
• C) normative
• D) variety-seeking
• E) conjunctive

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Definitions:

Systematic Desensitization

is a behavioral therapy technique used to reduce fear or anxiety by gradually exposing the patient to the fear object or context.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Eye-Movement Desensitization

a component of EMDR therapy focusing on alleviating the distress associated with traumatic memories through guided rapid, rhythmic eye movements.

Post-Traumatic Stress Disorder

A psychological disorder caused by exposure to or direct experience of a horrifying incident, marked by recurrent flashbacks, distressing dreams, and intense fear.