Brand Loyalty Is

question 20

Multiple Choice

Brand loyalty is

• A) the optimization of consumer utility through a brand image.
• B) the repeat purchase of a brand because of habit.
• C) a reduction of cognitive processes through low-effort brand retrieval.
• D) also known as affective purchasing.
• E) the repeat purchase of the brand because of a conscious evaluation.

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Definitions:

Expert Power

The ability to influence others based on knowledge, skills, or experience in a specific area.

Ethical Use

The responsible and morally right utilization of resources, information, or power, adhering to established codes of conduct.

Threatening

Expressing or implying a menace or danger, often intended to intimidate or coerce someone into action or inaction.

Rosabeth Moss Kanter

A professor of business at Harvard Business School known for her research on strategy, innovation, and leadership for change.